1. Redesign and Reorganize the Website: Implement a new design that was visually appealing, intuitive, and easy to navigate.
2. Create New Content: Develop high-quality, engaging, and informative content that accurately represents Innovation Park's story and offerings.
3. Extensive Research: Conduct thorough research to ensure all content is factually accurate and up-to-date.
4. Compliance with State Laws: Ensure the website meets all necessary legal and regulatory requirements.
5. Deliver Relevant Information: Provide users with the most pertinent and useful information to enhance their experience.
6. Improve Bounce Rate: Improvement in the website's bounce rate, indicating better user engagement and satisfaction.
7. Increase Page Views: Boost the average number of page views by 20%.
1. Redesign and Reorganization
User-Centered Design: The redesign process started with user research to understand the needs and preferences of the target audience. This included competitor research and usability testing.
Modern Aesthetics: The new design incorporated a clean, modern look with a focus on easy navigation and accessibility. The layout was simplified to reduce clutter and enhance the user experience.
Responsive Design: Ensuring the website was mobile-friendly and accessible on all devices was a key priority.
2. Content Creation
Storytelling: New content was crafted to tell the story of Innovation Park, highlighting its history, mission, and the different programs offered in the Park.
Research-Driven: Extensive research was conducted to gather accurate and up-to-date information. This included interviews with stakeholders, reviewing historical documents, and analyzing industry trends.
SEO Optimization: Content was optimized for search engines to improve visibility and attract more organic traffic.
3. Compliance
Legal Requirements: The website was reviewed and updated to ensure compliance with state laws and regulations, including accessibility standards and data privacy laws.
Ongoing Monitoring: A process was established for regular audits to maintain compliance over time.
4. Information Relevance
User Feedback: Feedback from users was collected and analyzed to ensure the information provided was relevant and useful.
Content Updates: The website's content was regularly updated to reflect the latest developments and offerings at Innovation Park.
1. Improved User Experience
Enhanced Navigation: The new design made it easier for users to find the information they needed, leading to higher satisfaction and engagement.
Positive Feedback: User feedback indicated a significant improvement in the overall experience and usability of the website.
2. Content Engagement
Increased Time on Site: Users spent more time on the site, exploring the new content and learning about Innovation Park.
3. Legal Compliance
Full Compliance: The website met all state laws and regulatory requirements, reducing the risk of legal issues and enhancing trust with users.
Accessibility: The site was fully accessible, providing a better experience for all users, including those with disabilities.
4. Bounce Rate Improvement
20% Reduction: The bounce rate was reduced by 20%, indicating that users were finding the content more engaging and staying on the site longer.
Lower Exit Rates: There was a noticeable decrease in exit rates from key landing pages, showing that users were successfully navigating the site and finding the information they needed.
5. Increased Page Views
25% Increase: Page views on average increased by almost 25%, demonstrating higher user engagement and interest in the website's content.
The 2018 website redesign for Innovation Park of Tallahassee was a success, achieving all its objectives and delivering a significantly improved online presence. The project not only enhanced the user experience but also ensured compliance with legal requirements and provided more relevant and engaging content. The improvements in bounce rate and page views were a testament to the effectiveness of the new design and content strategy.
