DB Insights LLC | Creighton Law Social Media Audit & Strategy

Summary

I conducted a comprehensive social media audit for Creighton University School of Law. This audit led to strategic recommendations that significantly boosted engagement, reach, and performance across platforms, particularly through increased video content and targeted LinkedIn efforts.

When

2022- 2023

The Creighton University School of Law aimed to enhance its social media presence, engage its community more effectively, and attract prospective students. The initial step involved a detailed analysis of all social media platforms to understand current performance and identify areas for improvement.

I conducted an in-depth social media audit for the Creighton University School of Law. This audit included a comprehensive analysis of the previous five years and a focused review of the past year to evaluate the health and trending patterns of the school's social media channels.

Objectives

1. Data-Driven Strategy Development: Use comprehensive data analysis to inform and implement a more effective social media strategy that drives measurable improvements in reach and interactions.
2. Enhance Social Media Presence: Strengthen Creighton University School of Law's social media presence to better connect with prospective students, alumni, and the broader community.
3. Increase Engagement and Follower Growth: Improve engagement rates across all social media platforms, particularly by leveraging video content and focusing on channels with high impact potential.

Approach

Actions Taken
Data Collection and Analysis: Collected and analyzed data from all social media channels over the past five years and the most recent year.
‍Audit and Report: Conducted a thorough audit and generated a detailed report highlighting key performance indicators, trends, and areas for improvement.
‍Implementation of Recommendations: Implemented strategic recommendations based on the audit findings.

The audit revealed crucial insights that shaped the social media strategy, leading to the following recommendations:
‍Use More Videos: Leveraging the power of video content to increase engagement and reach.
‍Focus on Instagram for Prospective Students: Utilizing Instagram's popularity among younger audiences to attract prospective students.
‍Increase Content on LinkedIn: Boosting the school's reputation and professional presence on LinkedIn by increasing the volume of posts.
‍Target Alumni Engagement on Facebook and LinkedIn: Enhancing engagement with alumni through targeted content on Facebook and LinkedIn.The recommendations were implemented for the following year’s social media strategy.

Results

Video Content
Videos Posted: 61
Total Views: 59,890 (+3,827.2% increase)
Reach: Several videos reached more non-followers than followers, significantly expanding the audience.

Instagram
Focused efforts on Instagram to attract and engage prospective students through visually appealing and engaging content.
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LinkedIn
Post Increase: +279.3% more posts
Impressions: +63.5% increase
Engagements: +114.7% increase
Engagement Rate: +31.31%
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Alumni Engagement
Enhanced alumni engagement through targeted content and campaigns on both Facebook and LinkedIn, fostering a stronger connection with the alumni community.

In Conclusion

The social media audit and subsequent strategy implementation for Creighton University School of Law in 2022 resulted in substantial improvements in engagement, reach, and overall performance across all platforms. The strategic use of video content, focus on Instagram for prospective students, and increased activity on LinkedIn contributed to these successes. This case study demonstrates the effectiveness of a data-driven approach to social media strategy, leading to enhanced engagement and stronger community connections.