1. Complete Redesign: Transform the website from a minimalistic dated booking portal to a rich, informative, and visually appealing site.
2. Visual Enhancement: Utilize high-quality stock images to create an inviting and professional look.
3. Informative Content: Provide detailed current information about the hotel, RV park, and local attractions.
4. User Experience: Improve navigation and overall user experience to encourage longer visits and higher engagement.
1. Visual Redesign
Stock Images: Selected high-quality stock images to enhance the visual appeal and give visitors a sense of the ambiance and amenities offered, while also remaining true to its identity.
Design Aesthetics: Implemented a clean, modern design with a focus on easy navigation, fast loading time and accessibility.
RV Park Landing Page: Developed a single landing page to direct the RV Park audience to, instead of having to navigate through the Auburn Inn Motel website. This reduces confusion and gives them direct access to their relevant content.
2. Content Development
Hotel and RV Park Information: Wrote copy from information provided regarding current offerings and created comprehensive pages detailing the amenities, accommodations, and services offered at the Auburn Inn Motel and Longs Creek RV Park.
Local Area Information: Developed content highlighting nearby attractions, dining options, and activities to encourage guests to explore Auburn, NE.
Booking Integration: Ensured seamless integration with the existing booking software for easy reservations.
3. User Experience
Navigation: Structured the website to ensure intuitive navigation, allowing users to quickly find the information they need.
Mobile Responsiveness: Ensured the website is fully responsive and accessible on all devices, providing a consistent experience across desktops, tablets, and smartphones.
1. Enhanced Visual Appeal
Professional Look: The use of carefully selected stock images and a modern design significantly improved the website’s visual appeal, making it more inviting and professional.
2. Informative Content
Comprehensive Information: Detailed pages about the hotel, RV park, and local area provided valuable information to potential guests, helping them make informed decisions.
3. Improved User Experience
Easy Navigation: The responsive design ensured a smooth and consistent user experience across all devices, catering to a broader audience.
Mobile Accessibility: The responsive design ensured a smooth and consistent user experience across all devices, catering to a broader audience.
The website redesign for Auburn Inn Motel and Longs Creek RV Park launched in August 2024. The transformation from a minimalistic booking portal to a rich, engaging, and visually appealing website enhanced the online presence of both properties.
